Share my registration data with Spotify's content providers for marketing purposes. Spotify today announced the global launch of video podcasts. The new feature at launch will allow users, including both free users and paid subscribers, to watch the video content from a select. The podcast format is casual, yet candid, with stories and examples that are drawn from real-life experiences of Torabi and her guests. Of all the finance podcasts around, 'So Money' proves to be a solid choice for millennials or anyone else who’s just getting started on their personal finance journey. Spotify is currently selling a service for $9.99/month that includes podcasts, so this expansion sounds complicated. If ad-free podcast listening is another $8.99/month, that’s another music.
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#4. Create Great Podcast Artwork
Ever noticed all podcast artwork are square? That's no coincidence. Apple Podcasts was the front-runner in the podcasting industry for a long time. During their reign, things like metadata and artwork are formalised to make things uniform and easier to manage. When creating your artwork, make sure it's square at 1:1, at a high resolution (meaning no pixelated images), and be either in a JPG or PNG file format.
#5. Format Your Podcast Feed
If you've got this far then here's where things get a bit technical. In your podcast's feed there are special characters. For example, ampersands like this > & < must be HTML encoded. In plain English, that means this > & < needs to turn into this > amp; <. Same goes for HTML tags like <p> or <bold>, if these are present then they will be automatically removed. When you add your podcast to Spotify it should translate all this for you, but it's best to update yourself so you know what your listeners will see.
#6. Keep Your Title Lengths Short
Attention spans these days are short. Same should apply to your episode title length. Titles shouldn’t exceed 20 characters. Anything more will be cut off in an ellipsis, like 'Common Podcasting Mi(...)', so keep it brief.
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#7. Podcast Feed Requirements
Just like Apple, Spotify is a stickler for the rules. All podcast feeds must have a title, artwork, and at least one episode in order to be accepted. To put it simply, if you don't wear the correct dress code, you can't come in.
#8. Avoid Copyrighted Content ©
Spotify doesn’t like copyright infringement. If caught playing a popular song that's copyrighted, Spotify will take you down. Fortunately, the great thing about podcasts is they're mainly comprised of original content. Try not to lean too heavily on material that isn't your own to stay out of hot water.
#9. Spotify's Approval Process
Now we play the waiting game. Once submitted to Spotify, all there left for you to do is wait for approval. This varies and can take anything from around a few hours up to 5 working days. Spotify will notify you once approved or disapproved. As Podcast.co are a partner of Spotify, there's no waiting in line. Jump the queue when you create an account on Podcast.co.
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#10. Analyse Your Podcast's Performance
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Although the process to add your podcast to Spotify is done, it's worth mentioning podcast analytics. Spotify gives you a very limited view of your listeners. Get to know them better by glancing at all your stats from Podcast.co. Are most of your listeners tuning in from Germany? Is Tune In driving number of downloads? Take a step back to get an overview of your entire podcast's performance or drill down into individual episodes.
Did you know that 10% of podcast listeners use Spotify to tune into their favourite shows? Expect a boost in your podcast's reach, just be sure to get your podcast listed on as many places as possible.